Analytics · Consulting · Teaching

Data, context and business to understand what matters and turn it into decisions.

More than 15 years of experience combining Analytics, Data Science, consulting and teaching across different sectors and international environments.

Analytics Capabilities

Analytics experience applied to customers, business, operations and decision-making.

Customer Segmentation · RFM Analysis · Customer Lifetime Value

Statistical Analysis · Predictive Modelling · Forecasting

Inventory Optimisation · Route Optimisation · Demand / Sales Forecasting

SQL Analysis · Data Modelling · Data Visualisation

Business Problem Framing · Data Strategy · Insight Communication

+15

Sectors

Retail · Banking · Telecommunications · Healthcare · Insurance · Market Research

International environments

Spain · United Kingdom · Italy · Colombia · Sweden

Experience working with multidisciplinary and international teams.

A selection of business problems explored through different analytical approaches.

Customer Analytics

How can useful customer groups be identified to support differentiated strategies?

Customer Analytics

Which customers are at risk of leaving, and which intervention is worth making?

Commercial Analytics

How can price, demand, mix and revenue be understood without confusing association with causality?

Professional experience, Analytics and Data projects, case studies and independent initiatives.

Analytics, consulting and training for companies and teams.

Resources and content for learning Analytics by connecting tools, business and the job market.